Achieved highest rental PPSQFT in lower Manhattan
Achieved highest rental PPSQFT in lower Manhattan
Achieved highest rental PPSQFT in lower Manhattan
Client
2 Cooper
Location
NoHo, New York, NY
NoHo, New York, NY
Class
A
A
Units
133
133
Project Brief
2 Cooper Square is the premier rental building in NoHo, NYC with easy access to some of the hottest restaurants and retailers, along with the best entertainment and nightlife in the area. The 133-units are luxuriously appointed and the building features one of the few rooftop pools in Manhattan with unparalleled views.
Project Brief
2 Cooper Square is the premier rental building in NoHo, NYC with easy access to some of the hottest restaurants and retailers, along with the best entertainment and nightlife in the area. The 133-units are luxuriously appointed and the building features one of the few rooftop pools in Manhattan with unparalleled views.
Why did 2 Cooper need to move away from StreetEasy?
Competition was rising in the neighborhood and on listing sites such as StreetEasy, and the marketing budget was tight after COVID-era discounts cut net operating income.
Challenges:
1. Increased competition in neighborhood and on external listing sites like StreetEasy
2. Tight marketing budget due to decreased NOI from COVID-era
Why did 2 Cooper need to move away from StreetEasy?
Competition was rising in the neighborhood and on listing sites such as StreetEasy, and the marketing budget was tight after COVID-era discounts cut net operating income.
Challenges:
1. Increased competition in neighborhood and on external listing sites like StreetEasy
2. Tight marketing budget due to decreased NOI from COVID-era
How did 2 Cooper win 42% of its leases through its own lead generation?
By building demand with organic social content and converting it with targeted paid social and search ads that sent renters to a dedicated 2 Cooper lead capture page.
Build demand and awareness via organic social content and use targeted paid ads on social and search to convert demand into high quality lead generation through the 2 Cooper lead capture page.
How did 2 Cooper win 42% of its leases through its own lead generation?
By building demand with organic social content and converting it with targeted paid social and search ads that sent renters to a dedicated 2 Cooper lead capture page.
Build demand and awareness via organic social content and use targeted paid ads on social and search to convert demand into high quality lead generation through the 2 Cooper lead capture page.
+$110 ppsqft on new leases
Using our lead generation program, we were able to reduce negotiability and increase pricing faster.
42% of Leases Attributed to Lead Gen
Compared to 38% attributed to StreetEasy (external listing site). We were able to successfully reduce reliance on StreetEasy and maximize the marketing budget.
$3.1M Annual Revenue from Lead Gen
Annual revenue equated to +55x return on marketing spend.
+$110 ppsqft on new leases
Using our lead generation program, we were able to reduce negotiability and increase pricing faster.
42% of Leases Attributed to Lead Gen
Compared to 38% attributed to StreetEasy (external listing site). We were able to successfully reduce reliance on StreetEasy and maximize the marketing budget.
$3.1M Annual Revenue from Lead Gen
Annual revenue equated to +55x return on marketing spend.
Service used
Multifamily digital advertising
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As featured in
As featured in
By collecting and analyzing the lead data for 2 Cooper, we were able to recommend strategic pricing for units that were coming to market. In addition, the huge pipeline of leads looking a few months in advance allowed the leasing team to pre-lease the majority of units with no vacancy.
- Erica Sachse, CEO
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Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
