Achieved `highest rental PPSQFT` in lower Manhattan

Client

2 Cooper

Project Brief

2 Cooper Square is the premier rental building in NoHo, NYC with easy access to some of the hottest restaurants and retailers, along with the best entertainment and nightlife in the area. The 133-units are luxuriously appointed and the building features one of the few rooftop pools in Manhattan with unparalleled views.

Project Brief

Problem

Solution

Results

Reduce reliance on StreetEasy (Zillow) and increase pricing make up for COVID-era discounts.

Challenges:

1. Increased competition in neighborhood and on external listing sites like StreetEasy
2. Tight marketing budget due to decreased NOI from COVID-era

Reduce reliance on StreetEasy (Zillow) and increase pricing make up for COVID-era discounts.

Challenges:

1. Increased competition in neighborhood and on external listing sites like StreetEasy
2. Tight marketing budget due to decreased NOI from COVID-era

Execute high quality lead generation through the 2 Cooper lead capture page.

Build demand and awareness via organic social content and use targeted paid ads on social and search to convert demand into high quality lead generation through the 2 Cooper lead capture page.

2 phones showing advertisements for apartments at 2 cooper

Execute high quality lead generation through the 2 Cooper lead capture page.

Build demand and awareness via organic social content and use targeted paid ads on social and search to convert demand into high quality lead generation through the 2 Cooper lead capture page.

+$110 ppsqft on new leases

Using our lead generation program, we were able to reduce negotiability and increase pricing faster.

42% of Leases Attributed to Lead Gen

Compared to 38% attributed to StreetEasy (external listing site). We were able to successfully reduce reliance on StreetEasy and maximize the marketing budget.

$3.1M Annual Revenue from Lead Gen

Annual revenue equated to +55x return on marketing spend.

+$110 ppsqft on new leases

Using our lead generation program, we were able to reduce negotiability and increase pricing faster.

42% of Leases Attributed to Lead Gen

Compared to 38% attributed to StreetEasy (external listing site). We were able to successfully reduce reliance on StreetEasy and maximize the marketing budget.

$3.1M Annual Revenue from Lead Gen

Annual revenue equated to +55x return on marketing spend.

By collecting and analyzing the lead data for 2 Cooper, we were able to recommend strategic pricing for units that were coming to market. In addition, the huge pipeline of leads looking a few months in advance allowed the leasing team to pre-lease the majority of units with no vacancy.

- Erica Sachse, CEO

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