Multifamily & New Development Case Studies

Lease-ups, repositionings and condo launches across 25+ states and Canada - each with the leads, leases and return on spend it produced.

50+

50+

Rental properties

Rental properties

10,000+

10,000+

Leases

Leases

25+

25+

States + Canada

States + Canada

58ร—

58ร—

Best return on spend

Best return on spend

What these campaigns have in common

What these campaigns have in common

How fast can a stalled lease-up recover?

How fast can a stalled lease-up recover?

Smaller properties can start seeing results within weeks of launch, as CODA and Tree Top did. Across the three recovery campaigns on this page, occupancy moved from stalled to stabilised in five to eight months. Tree Top went from 30% to 85% occupancy in five months after eight months of flat leasing. CODA moved from 40% to 90% in five. The Crest went from 21 occupied homes to 60 in eight. In every case the property had been marketed through listing sites alone, and the turnaround came from paid social, a dedicated lead capture page and same-day follow-up rather than from cutting rent.

Smaller properties can start seeing results within weeks of launch, as CODA and Tree Top did. Across the three recovery campaigns on this page, occupancy moved from stalled to stabilised in five to eight months. Tree Top went from 30% to 85% occupancy in five months after eight months of flat leasing. CODA moved from 40% to 90% in five. The Crest went from 21 occupied homes to 60 in eight. In every case the property had been marketed through listing sites alone, and the turnaround came from paid social, a dedicated lead capture page and same-day follow-up rather than from cutting rent.

What return should lease-up marketing deliver?

What return should lease-up marketing deliver?

Return on marketing spend across these case studies ranges from 32.5x to 58x. 30 Kent in Greenpoint returned 58x at a $37 cost per lead and $715 cost per lease. Clipper Lofts returned 45x on a 35-unit adaptive reuse that leased out two months ahead of target. Stonehenge returned 522.78% while cutting monthly platform fees by 60%. These figures are measured against lease value over the signed term, not against impressions or clicks.

Return on marketing spend across these case studies ranges from 32.5x to 58x. 30 Kent in Greenpoint returned 58x at a $37 cost per lead and $715 cost per lease. Clipper Lofts returned 45x on a 35-unit adaptive reuse that leased out two months ahead of target. Stonehenge returned 522.78% while cutting monthly platform fees by 60%. These figures are measured against lease value over the signed term, not against impressions or clicks.

Which markets are represented?

Which markets are represented?

The work spans 25+ states and Canada, from New York and Florida to Texas, Arizona and California. Snaplistings has marketed 50+ rental properties and leased 10,000+ units; the properties behind our case studies are listed with their location and result on the Results page. Snaplistings is headquartered at 290 Fifth Avenue in New York and runs campaigns nationally; the deepest local proof is in New York City, where the portfolio covers about 3,200 units.

The work spans 25+ states and Canada, from New York and Florida to Texas, Arizona and California. Snaplistings has marketed 50+ rental properties and leased 10,000+ units; the properties behind our case studies are listed with their location and result on the Results page. Snaplistings is headquartered at 290 Fifth Avenue in New York and runs campaigns nationally; the deepest local proof is in New York City, where the portfolio covers about 3,200 units.

What is the SL Renter Funnel?

What is the SL Renter Funnel?

Every campaign here runs through the same five stages: paid social and search at the top of funnel, a purpose-built lead capture page separate from the property website, SMS and email nurture that books tours directly for the on-site team, market education assets such as neighbourhood guides and comparison pages, and weekly reporting with the leasing team.

Every campaign here runs through the same five stages: paid social and search at the top of funnel, a purpose-built lead capture page separate from the property website, SMS and email nurture that books tours directly for the on-site team, market education assets such as neighbourhood guides and comparison pages, and weekly reporting with the leasing team.

Maximize Your

Leasing Funnel

Maximize Your

Leasing Funnel

Book an intro call with our team. We'll look at your lease-up and show you where your leasing funnel is losing renters.

Book an Intro Call

Hi! Let's Lease Up Your Property

Hi! Let's Lease Up Your Property

Schedule your consultation today to maximize occupancy and boost revenue.

Hi! Let's Lease Up Your Property

Schedule your consultation today to maximize occupancy and boost revenue.

Hi! Let's Lease Up Your Property

Schedule your consultation today to maximize occupancy and boost revenue.

Snaplistings