30% Follower Growth on LinkedIn in 2024
30% Follower Growth on LinkedIn in 2024
30% Follower Growth on LinkedIn in 2024
Client
ANAX
Project Brief
Real estate influencer and investor, Eric Brody, wanted to focus on growing his audience on LinkedIn in 2024. We had already been producing his podcast and managing his Instagram pages to great success, but this new goal was all about building a high quality audience comprised primarily by key decision makers in the built world.
Project Brief
Real estate influencer and investor, Eric Brody, wanted to focus on growing his audience on LinkedIn in 2024. We had already been producing his podcast and managing his Instagram pages to great success, but this new goal was all about building a high quality audience comprised primarily by key decision makers in the built world.
How do you build an audience of real estate decision makers?
Investor Eric Brody wanted a LinkedIn audience made up mainly of senior people in the built world who might do deals with him and ANAX.
Challenges:
1. Defining a niche on LinkedIn for Eric to attract his ideal audience
2. Building an engaged audience that also would be interested in pursuing deals with Eric and his company, ANAX
3. Trial and error discovering which types of content and themes this audience responds to on LinkedIn
How do you build an audience of real estate decision makers?
Investor Eric Brody wanted a LinkedIn audience made up mainly of senior people in the built world who might do deals with him and ANAX.
Challenges:
1. Defining a niche on LinkedIn for Eric to attract his ideal audience
2. Building an engaged audience that also would be interested in pursuing deals with Eric and his company, ANAX
3. Trial and error discovering which types of content and themes this audience responds to on LinkedIn
How did Eric Brody grow his LinkedIn following 30%?
By posting regular static and video content on PR placements, industry news and first-hand real estate advice, positioning him as an expert rather than an entertainer.
The name of the game here was not just establishing Eric as an entertainer but also an expert in the space. We achieved this by propping him up as an influencer in the truest sense. The winning strategy was defined by regularly posting both static and video content showcasing PR placements, industry news, and real estate advice from a subject with personal experience.
How did Eric Brody grow his LinkedIn following 30%?
By posting regular static and video content on PR placements, industry news and first-hand real estate advice, positioning him as an expert rather than an entertainer.
The name of the game here was not just establishing Eric as an entertainer but also an expert in the space. We achieved this by propping him up as an influencer in the truest sense. The winning strategy was defined by regularly posting both static and video content showcasing PR placements, industry news, and real estate advice from a subject with personal experience.
30% Follower Growth in 2024
Thanks to a winning content strategy Eric, gained 3.3k followers in 2024 easily crossing the coveted 10k mark with 10,886 total.
61% of Followers Senior Level or Higher
By focusing on honest, fact-based takes on the news and conditions of real estate, we attracted an overwhelming majority of key decision makers in the space.
2x Engagements vs. 2023
Our content proved to be resonating with Eric's growing audience as overall engagements doubled from 2023.
30% Follower Growth in 2024
Thanks to a winning content strategy Eric, gained 3.3k followers in 2024 easily crossing the coveted 10k mark with 10,886 total.
61% of Followers Senior Level or Higher
By focusing on honest, fact-based takes on the news and conditions of real estate, we attracted an overwhelming majority of key decision makers in the space.
2x Engagements vs. 2023
Our content proved to be resonating with Eric's growing audience as overall engagements doubled from 2023.
Service used
Multifamily branding
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As featured in
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We focused on creating niche, high-impact content tailored to resonate with key decision makers—and it worked. The ANAX team’s openness to test new formats and lean into experimentation made the partnership especially dynamic. Together, we found the voice, the audience, and the momentum. That kind of synergy is rare, and it’s exactly what made this project a standout.
- Max Spinelli, Head of Snaplistings Studios
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