30% Follower Growth on LinkedIn in 2024
30% Follower Growth on LinkedIn in 2024
Client
ANAX
Project Brief
Real estate influencer and investor, Eric Brody, wanted to focus on growing his audience on LinkedIn in 2024. We had already been producing his podcast and managing his Instagram pages to great success, but this new goal was all about building a high quality audience comprised primarily by key decision makers in the built world.
Project Brief
Real estate influencer and investor, Eric Brody, wanted to focus on growing his audience on LinkedIn in 2024. We had already been producing his podcast and managing his Instagram pages to great success, but this new goal was all about building a high quality audience comprised primarily by key decision makers in the built world.
Grow an audience on LinkedIn specifically targeting key decision makers in real estate.
Challenges:
1. Defining a niche on LinkedIn for Eric to attract his ideal audience
2. Building an engaged audience that also would be interested in pursuing deals with Eric and his company, ANAX
3. Trial and error discovering which types of content and themes this audience responds to on LinkedIn
Grow an audience on LinkedIn specifically targeting key decision makers in real estate.
Challenges:
1. Defining a niche on LinkedIn for Eric to attract his ideal audience
2. Building an engaged audience that also would be interested in pursuing deals with Eric and his company, ANAX
3. Trial and error discovering which types of content and themes this audience responds to on LinkedIn
Create high quality niche-focused content that is engaging and informative
The name of the game here was not just establishing Eric as an entertainer but also an expert in the space. We achieved this by propping him up as an influencer in the truest sense. The winning strategy was defined by regularly posting both static and video content showcasing PR placements, industry news, and real estate advice from a subject with personal experience.
Create high quality niche-focused content that is engaging and informative
The name of the game here was not just establishing Eric as an entertainer but also an expert in the space. We achieved this by propping him up as an influencer in the truest sense. The winning strategy was defined by regularly posting both static and video content showcasing PR placements, industry news, and real estate advice from a subject with personal experience.
30% Follower Growth in 2024
Thanks to a winning content strategy Eric, gained 3.3k followers in 2024 easily crossing the coveted 10k mark with 10,886 total.
61% of Followers Senior Level or Higher
By focusing on honest, fact-based takes on the news and conditions of real estate, we attracted an overwhelming majority of key decision makers in the space.
2x Engagements vs. 2023
Our content proved to be resonating with Eric's growing audience as overall engagements doubled from 2023.
30% Follower Growth in 2024
Thanks to a winning content strategy Eric, gained 3.3k followers in 2024 easily crossing the coveted 10k mark with 10,886 total.
61% of Followers Senior Level or Higher
By focusing on honest, fact-based takes on the news and conditions of real estate, we attracted an overwhelming majority of key decision makers in the space.
2x Engagements vs. 2023
Our content proved to be resonating with Eric's growing audience as overall engagements doubled from 2023.
We focused on creating niche, high-impact content tailored to resonate with key decision makers—and it worked. The ANAX team’s openness to test new formats and lean into experimentation made the partnership especially dynamic. Together, we found the voice, the audience, and the momentum. That kind of synergy is rare, and it’s exactly what made this project a standout.
- Max Spinelli, Head of Snaplistings Studios
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Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
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Not Getting Enough Leads? Get a FREE Website Analysis
Not Getting Enough Leads?
Get a FREE Website Analysis