$27 Million in Contracts & 50% Pre-Sales in 6 Months $27 Million in Contracts

$27 Million in Contracts & 50% Pre-Sales in 6 Months $27 Million in Contracts

Client

La Baia

Project Brief

La Baia North is a new luxury, boutique bayfront condominium in Miami’s exclusive Bay Harbor Islands, imagined by New York visionary and developer Ian Bruce Eichner. Sales absorption was slowing due to unfavorable market conditions, though data showed there was strong product-market fit.

Project Brief

La Baia North is a new luxury, boutique bayfront condominium in Miami’s exclusive Bay Harbor Islands, imagined by New York visionary and developer Ian Bruce Eichner. Sales absorption was slowing due to unfavorable market conditions, though data showed there was strong product-market fit.

How to leverage marketing data for a strategy that optimizes pricing, release and sales decisions.

Challenges:

  1. The market changed considerably since the client's previous project, La Baia South, leaving us with a lack of data about today's buyer market.

  2. Within the project, there is a big variation in pricing and little differentiation of product.

How to leverage marketing data for a strategy that optimizes pricing, release and sales decisions.

Challenges:

  1. The market changed considerably since the client's previous project, La Baia South, leaving us with a lack of data about today's buyer market.

  2. Within the project, there is a big variation in pricing and little differentiation of product.

Execute our integrated Buyer & Broker Funnel, collect the right data, and deliver a data-driven strategy.

Added critical profile questions to the Buyer Funnel web form to analyze real-time market trends and inform pricing, release strategy, ad spend and other key decisions.

Categorized inventory into residence collections, increasing perceived value on non-waterfront facing inventory without alienating the waterfront residences.

Execute our integrated Buyer & Broker Funnel, collect the right data, and deliver a data-driven strategy.

Added critical profile questions to the Buyer Funnel web form to analyze real-time market trends and inform pricing, release strategy, ad spend and other key decisions.

Categorized inventory into residence collections, increasing perceived value on non-waterfront facing inventory without alienating the waterfront residences.

6 Months to Achieve $27M in Contracts

The Digital Marketing Funnel yielded 414 Leads, 62 Presentations, and 5 Sales for $27 Million in contracts in 6 months.

38% of All Contracts Attributed to Digital Marketing

Data-driven strategies supercharged the sales process with 50% pre-sales in 6 months and 38% of all contracts attributed to digital marketing efforts.

4% Increase in Pricing

Maintained velocity in a down market with 15.75% conversion from Lead to Presentation, 8% conversion from Presentation to Sale, and a 4% increase in pricing.

6 Months to Achieve $27M in Contracts

The Digital Marketing Funnel yielded 414 Leads, 62 Presentations, and 5 Sales for $27 Million in contracts in 6 months.

38% of All Contracts Attributed to Digital Marketing

Data-driven strategies supercharged the sales process with 50% pre-sales in 6 months and 38% of all contracts attributed to digital marketing efforts.

4% Increase in Pricing

Maintained velocity in a down market with 15.75% conversion from Lead to Presentation, 8% conversion from Presentation to Sale, and a 4% increase in pricing.

Through our key messaging workshop with the La Baia North sales team, we identified a key opportunity to elevate our sales narrative through the introduction of The Residence Collections, setting us apart in a highly competitive market. By synergizing real-time feedback from sales interactions with insightful buyer funnel data, we refined our marketing strategy to drive home a consistent narrative and disseminate key messages through a diverse mix of channels both online and offline. Our ability to pivot and quickly update creative through the use of dynamic templates, enabled a buyer-focused approach that led to enhanced engagement, drove a distinct brand story, and allowed us to hit sales targets.

- Carl Lorins, Senior Account Manager

Gradient Tangerine

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