Snaplistings Logo

Generated 2K renter leads in 50 states, creating consumer demand

Ori Room
Ori Room

Client

Client

Client

Ori Living & Watermark

Project Brief

Project Brief

Project Brief

CoHo is a 54 unit ground up, rental building in Forth Worth, Texas. 80% of the units are Ori Expandable Semi-Furnished Studios - a market-making living option and the first of it's kind in the Fort Worth Area. Expandable Studio apartments are $1,100-$1,500/mo.

CoHo is a 54 unit ground up, rental building in Forth Worth, Texas. 80% of the units are Ori Expandable Semi-Furnished Studios - a market-making living option and the first of it's kind in the Fort Worth Area. Expandable Studio apartments are $1,100-$1,500/mo.

CoHo is a 54 unit ground up, rental building in Forth Worth, Texas. 80% of the units are Ori Expandable Semi-Furnished Studios - a market-making living option and the first of it's kind in the Fort Worth Area. Expandable Studio apartments are $1,100-$1,500/mo.

Skills

Skills

Skills

Brand Identity Content Creation Renter Funnel for Lease-Up

Brand Identity Content Creation Renter Funnel for Lease-Up

Brand Identity Content Creation Renter Funnel for Lease-Up

Team

Team

Team

Marketing Creative Director Data Analyst

Marketing Creative Director Data Analyst

Marketing Creative Director Data Analyst

dark radial gradient background

Problem

Problem

How to create rental demand for a better studio in Fort Worth

How to create rental demand for a better studio in Fort Worth

Challenges

Challenges

  1. Ori Expandable Studios are a new apartment category that require high touch education about their benefits

  2. Achieve rent premiums on the Ori Expandable Studios compared to the traditional studios

dark radial gradient background

Problem

How to create rental demand for a better studio in Fort Worth

Challenges

  1. Ori Expandable Studios are a new apartment category that require high touch education about their benefits

  2. Achieve rent premiums on the Ori Expandable Studios compared to the traditional studios

Solution

Solution

Solution

Execute a high-tough renter journey to achieve a 5% lead to lease conversion rate

Execute a high-tough renter journey to achieve a 5% lead to lease conversion rate

Execute a high-tough renter journey to achieve a 5% lead to lease conversion rate

Coming soon lead generation and nurture campaign to educate early and often.

Created a virtual presentation in partnership with Ori with custom animations to demonstrate the benefits of Expandable Studios.

Lead Generation

Coho Website

Lead Generation

website

Lead Generation

website
dark radial gradient background

Results

Results

Results

30 Days to Reach 100% Leased

30 Days to Reach 100% Leased

30 Days to Reach 100% Leased

The Funnel

The Funnel

The Funnel

891 Leads

891 Leads

891 Leads

44 Expandable Studio Leases

44 Expandable Studio Leases

44 Expandable Studio Leases

Results

Results

Results

30

30

30

days to reach 100% leased

days to reach 100% leased

days to reach 100% leased

50%

50%

50%

of apartments pre-leased

of apartments pre-leased

of apartments pre-leased

15%

15%

15%

ppsqft rent premium on Expandable Studios vs. traditional studios

ppsqft rent premium on Expandable Studios vs. traditional studios

ppsqft rent premium on Expandable Studios vs. traditional studios

Hi! Let's solve your problem together

Request a case study in your industry and chat with our team!

What is your Industry?
Snaplistings