Generated 2K renter leads in 50 states, creating consumer demand
Client
Client
Client
Ori Living & Watermark
Project Brief
Project Brief
Project Brief
CoHo is a 54 unit ground up, rental building in Forth Worth, Texas. 80% of the units are Ori Expandable Semi-Furnished Studios - a market-making living option and the first of it's kind in the Fort Worth Area. Expandable Studio apartments are $1,100-$1,500/mo.
CoHo is a 54 unit ground up, rental building in Forth Worth, Texas. 80% of the units are Ori Expandable Semi-Furnished Studios - a market-making living option and the first of it's kind in the Fort Worth Area. Expandable Studio apartments are $1,100-$1,500/mo.
CoHo is a 54 unit ground up, rental building in Forth Worth, Texas. 80% of the units are Ori Expandable Semi-Furnished Studios - a market-making living option and the first of it's kind in the Fort Worth Area. Expandable Studio apartments are $1,100-$1,500/mo.
Skills
Skills
Skills
Brand Identity Content Creation Renter Funnel for Lease-Up
Brand Identity Content Creation Renter Funnel for Lease-Up
Brand Identity Content Creation Renter Funnel for Lease-Up
Team
Team
Team
Marketing Creative Director Data Analyst
Marketing Creative Director Data Analyst
Marketing Creative Director Data Analyst
Problem
Problem
How to create rental demand for a better studio in Fort Worth
How to create rental demand for a better studio in Fort Worth
Challenges
Challenges
Ori Expandable Studios are a new apartment category that require high touch education about their benefits
Achieve rent premiums on the Ori Expandable Studios compared to the traditional studios
Problem
How to create rental demand for a better studio in Fort Worth
Challenges
Ori Expandable Studios are a new apartment category that require high touch education about their benefits
Achieve rent premiums on the Ori Expandable Studios compared to the traditional studios
Solution
Solution
Solution
Execute a high-tough renter journey to achieve a 5% lead to lease conversion rate
Execute a high-tough renter journey to achieve a 5% lead to lease conversion rate
Execute a high-tough renter journey to achieve a 5% lead to lease conversion rate
Coming soon lead generation and nurture campaign to educate early and often.
Created a virtual presentation in partnership with Ori with custom animations to demonstrate the benefits of Expandable Studios.
Lead Generation
Lead Generation
Lead Generation
Results
Results
Results
30 Days to Reach 100% Leased
30 Days to Reach 100% Leased
30 Days to Reach 100% Leased
The Funnel
The Funnel
The Funnel
891 Leads
891 Leads
891 Leads
44 Expandable Studio Leases
44 Expandable Studio Leases
44 Expandable Studio Leases
Results
Results
Results
30
30
30
days to reach 100% leased
days to reach 100% leased
days to reach 100% leased
50%
50%
50%
of apartments pre-leased
of apartments pre-leased
of apartments pre-leased
15%
15%
15%
ppsqft rent premium on Expandable Studios vs. traditional studios
ppsqft rent premium on Expandable Studios vs. traditional studios
ppsqft rent premium on Expandable Studios vs. traditional studios
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