Generated `2K Renter Leads` in 50 States, Creating Consumer Demand

Client

Ori Living & Watermark

Project Brief

CoHo is a 54-unit, ground up rental building in Forth Worth, Texas. 80% of the units are Ori Expandable Semi-Furnished Studios - a market-making living option and the first of its kind in the Fort Worth Area. Expandable Studio apartments are $1,100-$1,500/mo.

Project Brief

Problem

Solution

Results

How to Create Rental Demand for A Better Studio in Fort Worth

Challenges:

Ori Expandable Studios are a new apartment category that require high touch education about their benefits.
Achieve rent premiums on the Ori Expandable Studios compared to the traditional studios.

How to Create Rental Demand for A Better Studio in Fort Worth

Challenges:

Ori Expandable Studios are a new apartment category that require high touch education about their benefits.
Achieve rent premiums on the Ori Expandable Studios compared to the traditional studios.

Execute A High-Tough Renter Journey To Achieve A 5% Lead To Lease Conversion Rate

Devised a Coming Soon lead generation and nurture campaign to educate early and often.

Created a virtual presentation in partnership with Ori featuring custom animations to demonstrate the benefits of Expandable Studios.

Execute A High-Tough Renter Journey To Achieve A 5% Lead To Lease Conversion Rate

Devised a Coming Soon lead generation and nurture campaign to educate early and often.

Created a virtual presentation in partnership with Ori featuring custom animations to demonstrate the benefits of Expandable Studios.

100% Leased in Just 30 Days

Thanks to a robust funnel and creative execution, we successfully leased 100% of available units. From 891 Leads, we executed 44 Expandable Studio Leases in 30 Days.

Achieved 15% PPSQFT Rent Premium

Not only did we define a new apartment category, we also properly educated buyers and generated high interest to achieve a 15% ppsqft rent premium on Expandable Studios vs. Traditional Studios.

50% of Apartments Pre-Leased

Thanks to our innovative coming soon campaign and ample, quality lead generation, 50% of apartments were pre-leased. We effectively communicated with prospective buyers on a deeper level.

100% Leased in Just 30 Days

Thanks to a robust funnel and creative execution, we successfully leased 100% of available units. From 891 Leads, we executed 44 Expandable Studio Leases in 30 Days.

Achieved 15% PPSQFT Rent Premium

Not only did we define a new apartment category, we also properly educated buyers and generated high interest to achieve a 15% ppsqft rent premium on Expandable Studios vs. Traditional Studios.

50% of Apartments Pre-Leased

Thanks to our innovative coming soon campaign and ample, quality lead generation, 50% of apartments were pre-leased. We effectively communicated with prospective buyers on a deeper level.

We got to let our hair down with this one, creating a more playful brand for the vibrant, art enthusiast community of Fort Worth. It was a bit of a balancing act crafting a brand that highlighted not only the modularity of the Ori Studios but also the building itself, which was constructed from shipping containers. For a market who knew nothing about the Ori Product, it was really important to highlight their expandable, transformative nature within the brand identity to help educate and drive interest from our target market across all touch points. Shoutout to the Ori team for trusting us and making this a really fun project overall.

- Sophie Schneider, Creative Director

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