`50% Sold` in 5 Months

Client

Solina Bay Harbor

Project Brief

Solina Bay Harbor is a boutique 9 residence condo project in the heart of Bay Harbor, Miami Beach built and developed by New York-based RedHoek+. The project features 2 to 4 bedroom residences, a pool, boutique gym and courtyard entrance.

Project Brief

Problem

Solution

Results

Re-launch pre-sales and achieve 2 sales within 60 days with integrated marketing & sales.

Challenges:

Identify and target the buyer market for a boutique dry lot in Bay Harbor.
Without a sales gallery or a site under construction, implement a successful marketing and sales process that relied heavily on digital assets.
Build the reputation for RedHoek+ in the Miami market and create momentum to launch the Bay Harbor project.

Re-launch pre-sales and achieve 2 sales within 60 days with integrated marketing & sales.

Challenges:

Identify and target the buyer market for a boutique dry lot in Bay Harbor.
Without a sales gallery or a site under construction, implement a successful marketing and sales process that relied heavily on digital assets.
Build the reputation for RedHoek+ in the Miami market and create momentum to launch the Bay Harbor project.

Creative & data-driven execution of the Buyer & Broker Funnels

Data-driven sales decisions: Early lead data indicated buyer demand for 3+ bedroom residences in the neighborhood informing the sales strategy to release the only 4 bedroom residence early in the process as a lead generator.

High quality lead generation: Identified and targeted domestic and international buyer markets and their agents through digital channels.

Creative & data-driven execution of the Buyer & Broker Funnels

High quality lead generation: Identified and targeted domestic and international buyer markets and their agents through digital channels.

50% Sold in 5 Months

Achieved initial milestone of 2 sales in 60 days to secure construction financing & sold 4 pre-construction residences within 5 months of launch.

25% Sales from Digital-only Touch Points

Our digital Buyer Funnel and sales presentation ultimately closed 25% of sales without any physical touch points or visits.

25% Lead to Presentation Conversion Rate

Leads were responded within 10 minutes of inquiry via SMS through the implementation of a new optimized lead management system resulting in more presentations.

50% Sold in 5 Months

Achieved initial milestone of 2 sales in 60 days to secure construction financing & sold 4 pre-construction residences within 5 months of launch.

25% Sales from Digital-only Touch Points

Our digital Buyer Funnel and sales presentation ultimately closed 25% of sales without any physical touch points or visits.

25% Lead to Presentation Conversion Rate

Leads were responded within 10 minutes of inquiry via SMS through the implementation of a new optimized lead management system resulting in more presentations.

"Without a sales gallery or site to visit, we needed to find a way to allow buyers and agents to communicate in a way that could keep up with the speed of a fully digital environment. This gave us the exciting opportunity to explore some new technology that allowed agents to access lead info, track deal status, and quickly call or text buyers all from a single platform. This process helped us meet our sales milestones—but the most rewarding part of the project was being able to get both buyers and agents what they need when they need it."

- Rachel Wagschal, Technical Project Manager

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