522.78% ROI and $1.5M Increase in Lease Value
522.78% ROI and $1.5M Increase in Lease Value
522.78% ROI and $1.5M Increase in Lease Value
Client
Stonehenge
Location
New York, NY
New York, NY
Class
A
A
Units
3,200
3,200
Project Brief
Stonehenge NYC is a vertically integrated, private real estate company with expertise in investing, operating and developing communities that are environmentally, socially and governmentally responsible. Stonehenge, together with its investment partners, owns and manages a portfolio of properties in New York City valued at approximately $2.5 billion. The portfolio is comprised of 28 income-producing properties with over 3,200 apartments representing 3.5 million square feet of prime real estate.
Project Brief
Stonehenge NYC is a vertically integrated, private real estate company with expertise in investing, operating and developing communities that are environmentally, socially and governmentally responsible. Stonehenge, together with its investment partners, owns and manages a portfolio of properties in New York City valued at approximately $2.5 billion. The portfolio is comprised of 28 income-producing properties with over 3,200 apartments representing 3.5 million square feet of prime real estate.
What was holding Stonehenge’s leasing back?
Stonehenge needed to strengthen its position in New York City luxury rentals, raise lease values and occupancy, and cut its reliance on external listing sites.
Challenges:
Strengthen Stonehenge’s market position as a leader in the NYC luxury real estate rental industry.
Enhance lease values and occupancy rates.
Reduce reliance on external listing sites.
What was holding Stonehenge’s leasing back?
Stonehenge needed to strengthen its position in New York City luxury rentals, raise lease values and occupancy, and cut its reliance on external listing sites.
Challenges:
Strengthen Stonehenge’s market position as a leader in the NYC luxury real estate rental industry.
Enhance lease values and occupancy rates.
Reduce reliance on external listing sites.
How did Stonehenge reach a 522.78% ROI?
By overhauling the brand, running targeted campaigns on Facebook, Google Ads and LinkedIn that attracted premium tenants, and auditing and rebuilding the marketing-tech stack.
Executed a cohesive brand identity overhaul to solidify Stonehenge’s presence as a top-tier real estate entity.
Launched highly targeted digital advertising campaigns on platforms like Facebook, Google Ads, and LinkedIn, designed to attract premium tenants and maximize lease values.
Audited, Pivoted, and Optimized Stonehenge's MarTech stack to delivery maximum ROI
How did Stonehenge reach a 522.78% ROI?
By overhauling the brand, running targeted campaigns on Facebook, Google Ads and LinkedIn that attracted premium tenants, and auditing and rebuilding the marketing-tech stack.
Executed a cohesive brand identity overhaul to solidify Stonehenge’s presence as a top-tier real estate entity.
Launched highly targeted digital advertising campaigns on platforms like Facebook, Google Ads, and LinkedIn, designed to attract premium tenants and maximize lease values.
Audited, Pivoted, and Optimized Stonehenge's MarTech stack to delivery maximum ROI
522.78% Return on Investment
Delivered a staggering 522.78% return on investment, with a direct increase in lease value totaling $1,515,510.00, showcasing the effectiveness of the marketing strategies.
3,965 Leads Generated
Revolutionized Lead Generation with 3,965 leads, including 1,441 from Facebook/Meta and 2,189 from search leads, driving an influx of high-quality rental inquiries and conversions.
60% Savings in EMS Monthly Fees
Enhanced email marketing effectiveness, leading to a 55% increase in average open rates post-switching to Mailchimp, coupled with a 60% savings in EMS monthly fees without any loss in engagement.
522.78% Return on Investment
Delivered a staggering 522.78% return on investment, with a direct increase in lease value totaling $1,515,510.00, showcasing the effectiveness of the marketing strategies.
3,965 Leads Generated
Revolutionized Lead Generation with 3,965 leads, including 1,441 from Facebook/Meta and 2,189 from search leads, driving an influx of high-quality rental inquiries and conversions.
60% Savings in EMS Monthly Fees
Enhanced email marketing effectiveness, leading to a 55% increase in average open rates post-switching to Mailchimp, coupled with a 60% savings in EMS monthly fees without any loss in engagement.
Service used
Multifamily digital advertising
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As featured in
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Our collaboration with Stonehenge was both professionally enriching and highly productive. Their team’s insightful contributions and eagerness to innovate perfectly complemented our expertise in digital marketing. Together, we crafted a strategy that was not just effective, but also a testament to the remarkable results that can be achieved through collaborative excellence in the real estate industry.
- Jordan Griffey, Director of Operations
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Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
