Apartment Tour Booking in Just Two Clicks: Achieving a 60% Reduction in User Journey Length
Apartment Tour Booking in Just Two Clicks: Achieving a 60% Reduction in User Journey Length
Client
Stonehenge
Project Brief
Our mission was to transform Stonehenge's digital presence with a focus on the apartment search experience. This comprehensive website overhaul aimed to refine the design, enhance functionality, and revamp content strategy, all in service of a superior user experience. The goal: streamline user goal completions and boost property listing visibility, driving better engagement and user satisfaction.
Project Brief
Our mission was to transform Stonehenge's digital presence with a focus on the apartment search experience. This comprehensive website overhaul aimed to refine the design, enhance functionality, and revamp content strategy, all in service of a superior user experience. The goal: streamline user goal completions and boost property listing visibility, driving better engagement and user satisfaction.
Stonehenge faced the challenge of an unoptimized website, characterized by a cumbersome and lengthy user journey filled with multiple friction points.
Challenges:
Pinpointing the friction points within the user journey.
Analyzing the current sitemap to identify underlying issues.
Stonehenge faced the challenge of an unoptimized website, characterized by a cumbersome and lengthy user journey filled with multiple friction points.
Challenges:
Pinpointing the friction points within the user journey.
Analyzing the current sitemap to identify underlying issues.
Envision a reimagined user experience alongside a user-centric approach to apartment searching, infused with the best modern practices to refine the user journey.
Our strategy to enhance Stonehenge's website began with a thorough UX analysis to pinpoint existing user experience challenges. We meticulously reviewed the site map, analyzed user flows, and conducted user interviews, gaining insights essential for our redesign. Armed with this data, we developed a new navigation system and streamlined user journeys, focusing on simplifying the apartment search process.
Our redesign prioritized user-friendly navigation and modern web practices, integrating responsive design, quicker load times, and engaging interactive elements. This approach aimed to make the apartment search and scheduling a tour as efficient as possible, reducing the journey to just two clicks. By concentrating on user needs and optimizing the website's usability, we crafted a more streamlined and enjoyable experience for Stonehenge's visitors, significantly improving their path to scheduling apartment tours.
Envision a reimagined user experience alongside a user-centric approach to apartment searching, infused with the best modern practices to refine the user journey.
Our strategy to enhance Stonehenge's website began with a thorough UX analysis to pinpoint existing user experience challenges. We meticulously reviewed the site map, analyzed user flows, and conducted user interviews, gaining insights essential for our redesign. Armed with this data, we developed a new navigation system and streamlined user journeys, focusing on simplifying the apartment search process.
Our redesign prioritized user-friendly navigation and modern web practices, integrating responsive design, quicker load times, and engaging interactive elements. This approach aimed to make the apartment search and scheduling a tour as efficient as possible, reducing the journey to just two clicks. By concentrating on user needs and optimizing the website's usability, we crafted a more streamlined and enjoyable experience for Stonehenge's visitors, significantly improving their path to scheduling apartment tours.
Increased User Journey Efficiency, Reducing Clicks to Tour Scheduling by 60%
Thanks to our redesigned sitemap and optimized user flows, we successfully shortened the journey to scheduling an apartment tour to a mere two clicks, achieving a 60% reduction in the length of the user journey. This dramatic improvement means users can now easily and efficiently find an apartment and schedule a tour, reflecting our commitment to providing a seamless and user-friendly digital experience.
Increased User Journey Efficiency, Reducing Clicks to Tour Scheduling by 60%
Thanks to our redesigned sitemap and optimized user flows, we successfully shortened the journey to scheduling an apartment tour to a mere two clicks, achieving a 60% reduction in the length of the user journey. This dramatic improvement means users can now easily and efficiently find an apartment and schedule a tour, reflecting our commitment to providing a seamless and user-friendly digital experience.
"I love the work you do for us. I knew when we started working with Snaplistings we were going to do big things!"
- Brett Solomon, VP Leasing, Stonehenge NYC
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