Generated A Waitlist of `270+ Qualified Renter Leads` in 90 Days

Client

The Current

Project Brief

Generate significant renter leads during construction of a Class A 72-Unit Multifamily building in the aim to accelerate initial leasing once available. Showcase the up-and-coming neighborhood and it's appeal through unified branding & messaging

Project Brief

Problem

Solution

Results

Generating a waitlist to demonstrate pre-lease demand before the completion of construction for The Current.

Challenges:

Pre-Lease Interest: Attracting potential tenants to commit to leases before construction completion.
Market Data Utilization: Leveraging real-time market data to dynamically inform and adjust the lease-up strategy.
Neighborhood Promotion: Showcasing Creston as a vibrant and up-and-coming location to attract renters.

Generating a waitlist to demonstrate pre-lease demand before the completion of construction for The Current.

Challenges:

Pre-Lease Interest: Attracting potential tenants to commit to leases before construction completion.
Market Data Utilization: Leveraging real-time market data to dynamically inform and adjust the lease-up strategy.
Neighborhood Promotion: Showcasing Creston as a vibrant and up-and-coming location to attract renters.

Highly integrated marketing approach, combining audience psychographics, rigorous testing, real-time data, targeted ads.

Audience Identification: Identified psychographic qualities of the target audience to attract ideal renters.

Rigorous Testing and Multi-Step Waitlist Form: Used a multi-step Landing Page Conversion (LCP) process with rigorous testing to optimize conversions.

Real-Time Market Data: Leveraged real-time market data to refine the leasing strategy based on demand for specific unit types, reasons for moving, budget, and occupancy.

Highly integrated marketing approach, combining audience psychographics, rigorous testing, real-time data, targeted ads.

Audience Identification: Identified psychographic qualities of the target audience to attract ideal renters.

Rigorous Testing and Multi-Step Waitlist Form: Used a multi-step Landing Page Conversion (LCP) process with rigorous testing to optimize conversions.

Real-Time Market Data: Leveraged real-time market data to refine the leasing strategy based on demand for specific unit types, reasons for moving, budget, and occupancy.

Achieved a 12.5% Waitlist Conversion Rate

Using highly targeted audiences, combined with rigorous optimizations, our conversion rate remained at 12.5%, 10 times the industry average.

90+ monthly qualified renter leads

Leads Generated: We generated over 271 high-quality leads in 90 days, resulting in strong pre-lease interest before construction completion.

Achieved a 12.5% Waitlist Conversion Rate

Using highly targeted audiences, combined with rigorous optimizations, our conversion rate remained at 12.5%, 10 times the industry average.

90+ monthly qualified renter leads

Leads Generated: We generated over 271 high-quality leads in 90 days, resulting in strong pre-lease interest before construction completion.

Our team delivered over 270 qualified renter leads for The Current in just 90 days, boosting our pre-lease opportunities before construction was even complete. Our unique approach, using audience psychographics, real-time market data, and rigorous testing, led to a 12.5% LCP conversion rate - almost 10 times the industry average. By highlighting Creston's appeal and utilizing targeted ads, we set a new benchmark for our pre-leasing strategies and created significant momentum for lease-up.

- Christian Laliberte, Head of Performance Marketing

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