Generated A Waitlist of 270+ Qualified Renter Leads in 90 Days
Generated A Waitlist of 270+ Qualified Renter Leads in 90 Days
Generated A Waitlist of 270+ Qualified Renter Leads in 90 Days
Client
The Current
Developer
Talbot Development
Talbot Development
Location
Grand Rapids, MI
Grand Rapids, MI
Class
A
A
Units
72
72
Timeline
Mar 2024 – May 2025
Mar 2024 – May 2025
Project Brief
Generate significant renter leads during construction of a Class A 72-Unit Multifamily building in the aim to accelerate initial leasing once available. Showcase the up-and-coming neighborhood and it's appeal through unified branding & messaging
Project Brief
Generate significant renter leads during construction of a Class A 72-Unit Multifamily building in the aim to accelerate initial leasing once available. Showcase the up-and-coming neighborhood and it's appeal through unified branding & messaging
How do you prove rental demand before a building is finished?
With a waitlist. The Current, a 72-unit Class A building in Grand Rapids’ Creston neighborhood, needed renters to show interest while it was still under construction.
Challenges:
Pre-Lease Interest: Attracting potential tenants to commit to leases before construction completion.
Market Data Utilization: Leveraging real-time market data to dynamically inform and adjust the lease-up strategy.
Neighborhood Promotion: Showcasing Creston as a vibrant and up-and-coming location to attract renters.
How do you prove rental demand before a building is finished?
With a waitlist. The Current, a 72-unit Class A building in Grand Rapids’ Creston neighborhood, needed renters to show interest while it was still under construction.
Challenges:
Pre-Lease Interest: Attracting potential tenants to commit to leases before construction completion.
Market Data Utilization: Leveraging real-time market data to dynamically inform and adjust the lease-up strategy.
Neighborhood Promotion: Showcasing Creston as a vibrant and up-and-coming location to attract renters.
How did The Current build a 270-lead waitlist in 90 days?
By targeting renters by psychographic profile, testing a multi-step waitlist form until it converted at 12.5%, and using live market data to adjust messaging by unit type.
Audience Identification: Identified psychographic qualities of the target audience to attract ideal renters.
Rigorous Testing and Multi-Step Waitlist Form: Used a multi-step Landing Page Conversion (LCP) process with rigorous testing to optimize conversions.
Real-Time Market Data: Leveraged real-time market data to refine the leasing strategy based on demand for specific unit types, reasons for moving, budget, and occupancy.
How did The Current build a 270-lead waitlist in 90 days?
By targeting renters by psychographic profile, testing a multi-step waitlist form until it converted at 12.5%, and using live market data to adjust messaging by unit type.
Audience Identification: Identified psychographic qualities of the target audience to attract ideal renters.
Rigorous Testing and Multi-Step Waitlist Form: Used a multi-step Landing Page Conversion (LCP) process with rigorous testing to optimize conversions.
Real-Time Market Data: Leveraged real-time market data to refine the leasing strategy based on demand for specific unit types, reasons for moving, budget, and occupancy.
Achieved a 12.5% Waitlist Conversion Rate
Using highly targeted audiences, combined with rigorous optimizations, our conversion rate remained at 12.5%, 10 times the industry average.
90+ monthly qualified renter leads
Leads Generated: We generated over 271 high-quality leads in 90 days, resulting in strong pre-lease interest before construction completion.
1,543 Leads Generated
Achieved a 12.5% Waitlist Conversion Rate
Using highly targeted audiences, combined with rigorous optimizations, our conversion rate remained at 12.5%, 10 times the industry average.
90+ monthly qualified renter leads
Leads Generated: We generated over 271 high-quality leads in 90 days, resulting in strong pre-lease interest before construction completion.
1,543 Leads Generated
Service used
Renter lead generation and nurture
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Our team delivered over 270 qualified renter leads for The Current in just 90 days, boosting our pre-lease opportunities before construction was even complete. Our unique approach, using audience psychographics, real-time market data, and rigorous testing, led to a 12.5% LCP conversion rate - almost 10 times the industry average. By highlighting Creston's appeal and utilizing targeted ads, we set a new benchmark for our pre-leasing strategies and created significant momentum for lease-up.
- Christian Laliberte, Head of Performance Marketing
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Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
