$17M+ In Sales Attributed to Direct Buyer Leads
$17M+ In Sales Attributed to Direct Buyer Leads
Client
Westview
Project Brief
Westview, a 300-unit new development conversion project on Roosevelt Island, faced the challenge of increasing absorption in a niche submarket within New York. Snaplistings successfully addressed this through an intergrated approach to marketing and sales, activating broker and buyer funnels across paid social, search, PR, and organic social media channels.
Project Brief
Westview, a 300-unit new development conversion project on Roosevelt Island, faced the challenge of increasing absorption in a niche submarket within New York. Snaplistings successfully addressed this through an intergrated approach to marketing and sales, activating broker and buyer funnels across paid social, search, PR, and organic social media channels.
Sponsor needed to increase absorption, quickly.
Challenges:
Location is a niche submarket within the ultra-competitive NYC Market
Limited brand recognition and inconsistent visual identity
Very little sales in the submarket prior to our marketing & sales efforts
Sponsor needed to increase absorption, quickly.
Challenges:
Location is a niche submarket within the ultra-competitive NYC Market
Limited brand recognition and inconsistent visual identity
Very little sales in the submarket prior to our marketing & sales efforts
We activated broker and buyer funnels across channels, using data-driven strategies to achieve sales faster, with less negotiability and more direct buyer sales.
We activated broker and buyer funnels across paid social, search, press, and organic social, introducing a cohesive brand identity and strategic messaging. Through personalized and automated nurturing, buyer leads were primed for purchase intent, resulting in faster conversions and higher sales values compared to broker leads. Our multi-channel strategy ensured a high conversion rate by using data to optimize sales strategies and align ready-to-transact buyers with available products.
We activated broker and buyer funnels across channels, using data-driven strategies to achieve sales faster, with less negotiability and more direct buyer sales.
We activated broker and buyer funnels across paid social, search, press, and organic social, introducing a cohesive brand identity and strategic messaging. Through personalized and automated nurturing, buyer leads were primed for purchase intent, resulting in faster conversions and higher sales values compared to broker leads. Our multi-channel strategy ensured a high conversion rate by using data to optimize sales strategies and align ready-to-transact buyers with available products.
$17.934M Sold in First Year
Through creative marketing, we achieved $17.934M in sales from 111 showings and 16 sales, leveraging a robust lead funnel and targeted efforts.
2 Months Faster to Contract
Buyers educated through the buyer funnel went into contract nearly 2 months faster than those that came in through traditional broker channels.
100x ROI & 4x Branded Search Volume
After rebranding, Westview's brand recognition soared, with monthly search volumes increasing from ~45 to ~200 within three months.
$17.934M Sold in First Year
Through creative marketing, we achieved $17.934M in sales from 111 showings and 16 sales, leveraging a robust lead funnel and targeted efforts.
2 Months Faster to Contract
Buyers educated through the buyer funnel went into contract nearly 2 months faster than those that came in through traditional broker channels.
100x ROI & 4x Branded Search Volume
After rebranding, Westview's brand recognition soared, with monthly search volumes increasing from ~45 to ~200 within three months.
"By implementing our integrated marketing & sales strategy, we were able to identify and target the key buyer markets for Westview and develop marketing specifically tailored to their needs. For example, families with middle school-aged children are motivated to purchase at Westview because of the excellent access to middle schools on the island and in the district. Due to this targeted marketing, buyers are transacting faster and with less negotiability."
- Erica Sachse, CEO
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