$17M+ In Sales Attributed to Direct Buyer Leads
$17M+ In Sales Attributed to Direct Buyer Leads
$17M+ In Sales Attributed to Direct Buyer Leads
Client
Westview
Location
Roosevelt Island, NY
Roosevelt Island, NY
Project Brief
Westview, a 300-unit new development conversion project on Roosevelt Island, faced the challenge of increasing absorption in a niche submarket within New York. Snaplistings successfully addressed this through an intergrated approach to marketing and sales, activating broker and buyer funnels across paid social, search, PR, and organic social media channels.
Project Brief
Westview, a 300-unit new development conversion project on Roosevelt Island, faced the challenge of increasing absorption in a niche submarket within New York. Snaplistings successfully addressed this through an intergrated approach to marketing and sales, activating broker and buyer funnels across paid social, search, PR, and organic social media channels.
Why did Westview need faster sales?
Roosevelt Island is a niche submarket with little recent sales activity, and the 300-unit conversion had limited brand recognition and an inconsistent visual identity.
Challenges:
Location is a niche submarket within the ultra-competitive NYC Market
Limited brand recognition and inconsistent visual identity
Very little sales in the submarket prior to our marketing & sales efforts
Why did Westview need faster sales?
Roosevelt Island is a niche submarket with little recent sales activity, and the 300-unit conversion had limited brand recognition and an inconsistent visual identity.
Challenges:
Location is a niche submarket within the ultra-competitive NYC Market
Limited brand recognition and inconsistent visual identity
Very little sales in the submarket prior to our marketing & sales efforts
How did Westview sell $17.9M in its first year?
By introducing one brand identity and running broker and buyer funnels across paid social, search, press and organic social, with automated nurture that brought buyers to contract faster.
We activated broker and buyer funnels across paid social, search, press, and organic social, introducing a cohesive brand identity and strategic messaging. Through personalized and automated nurturing, buyer leads were primed for purchase intent, resulting in faster conversions and higher sales values compared to broker leads. Our multi-channel strategy ensured a high conversion rate by using data to optimize sales strategies and align ready-to-transact buyers with available products.
How did Westview sell $17.9M in its first year?
By introducing one brand identity and running broker and buyer funnels across paid social, search, press and organic social, with automated nurture that brought buyers to contract faster.
We activated broker and buyer funnels across paid social, search, press, and organic social, introducing a cohesive brand identity and strategic messaging. Through personalized and automated nurturing, buyer leads were primed for purchase intent, resulting in faster conversions and higher sales values compared to broker leads. Our multi-channel strategy ensured a high conversion rate by using data to optimize sales strategies and align ready-to-transact buyers with available products.
$17.934M Sold in First Year
Through creative marketing, we achieved $17.934M in sales from 111 showings and 16 sales, leveraging a robust lead funnel and targeted efforts.
2 Months Faster to Contract
Buyers educated through the buyer funnel went into contract nearly 2 months faster than those that came in through traditional broker channels.
100x ROI & 4x Branded Search Volume
After rebranding, Westview's brand recognition soared, with monthly search volumes increasing from ~45 to ~200 within three months.
$17.934M Sold in First Year
Through creative marketing, we achieved $17.934M in sales from 111 showings and 16 sales, leveraging a robust lead funnel and targeted efforts.
2 Months Faster to Contract
Buyers educated through the buyer funnel went into contract nearly 2 months faster than those that came in through traditional broker channels.
100x ROI & 4x Branded Search Volume
After rebranding, Westview's brand recognition soared, with monthly search volumes increasing from ~45 to ~200 within three months.
Service used
New-development condo marketing
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"By implementing our integrated marketing & sales strategy, we were able to identify and target the key buyer markets for Westview and develop marketing specifically tailored to their needs. For example, families with middle school-aged children are motivated to purchase at Westview because of the excellent access to middle schools on the island and in the district. Due to this targeted marketing, buyers are transacting faster and with less negotiability."
- Erica Sachse, CEO
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Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
