Clipper Lofts Case Study | Lease-Up Apartment Marketing Experts

100% Leased Up In 4 Months

Client

Clipper Lofts

Project Brief

Clipper Lofts is a 35-unit Class A new development adapted from a historic belt factory, brand-new loft-style apartments near downtown Grand Rapids. It was Pinnacle's first multifamily development: no track record in the market, no two units alike, and a six-month lease-up clock. Snaplistings ran the full lease-up program and delivered a fully leased building two months early.

Project Brief

Problem

Solution

Results

Various floor plan types and unit mix (lofts and non-lofts style), difficult location within Grand Rapids, brand new property with a lot of competition.

Challenges:

First development for Pinnacle, no residential track record in the market
Every floorplan unique, messaging needed clarity
Onsite team felt that this would be a challenging lease up due to unusual layouts and locations
Not walkable to downtown, renters needed vehicles
Phased construction: Phase 1 non-lofts, Phase 2 lofts

Various floor plan types and unit mix (lofts and non-lofts style), difficult location within Grand Rapids, brand new property with a lot of competition.

Challenges:

First development for Pinnacle, no residential track record in the market
Every floorplan unique, messaging needed clarity
Onsite team felt that this would be a challenging lease up due to unusual layouts and locations
Not walkable to downtown, renters needed vehicles
Phased construction: Phase 1 non-lofts, Phase 2 lofts

How did Clipper Lofts lease 100% two months early?

100% 2 Months Ahead of Schedule

All 35 units leased in 4 months against a 6-month target.

746 Leads Generated

84% App-to-Lease Conversion

15% lead-to-tour, 35% tour-to-app, 84% app-to-lease.

84% App-to-Lease Conversion

15% lead-to-tour, 35% tour-to-app, 84% app-to-lease.

100% 2 Months Ahead of Schedule

All 35 units leased in 4 months against a 6-month target.

746 Leads Generated

84% App-to-Lease Conversion