Multifamily Marketing Results
50+ rental properties and 10,000+ units leased across 25+ states and Canada, plus five condominium launches, with the result each campaign produced.
50+
50+
Rental properties
Rental properties
10,000+
10,000+
Leases
Leases
25+
25+
States + Canada
States + Canada
58×
58×
Best return on spend
Best return on spend
Proof that what we do works
Check out some of our case studies.
Check out some of our case studies.
58×
58×
return on marketing spend, with leads at $37 and leases at $715
return on marketing spend, with leads at $37 and leases at $715
30 Kent · Brooklyn
30 Kent · Brooklyn
Case study →
Case study →
4-month lease-up
4-month lease-up
to 100% leased, two months ahead of a six-month target
to 100% leased, two months ahead of a six-month target
Clipper Lofts · Grand Rapids
Clipper Lofts · Grand Rapids
Case study →
Case study →
40→90%
40→90%
occupancy in five months after stalling on listing sites alone
CODA · Nashville
CODA · Nashville
Case study →
Case study →
30→85%
30→85%
occupancy in five months, stabilised by month six
occupancy in five months, stabilised by month six
Tree Top · Spartanburg
Tree Top · Spartanburg
Case study →
Case study →
522.78%
522.78%
ROI and a $1.5M increase in lease value
ROI and a $1.5M increase in lease value
Stonehenge · New York
Stonehenge · New York
Case study →
Case study →
$27M
$27M
in contracts and 50% pre-sold in six months
in contracts and 50% pre-sold in six months
La Baia · Condo
La Baia · Condo
Case study →
Case study →
Rental portfolio
Rental portfolio
Here's some of the markets and properties we've worked in.
Here's some of the markets and properties we've worked in.
50+ properties · 10,000+ leases · 25+ states and Canada
50+ properties · 10,000+ leases · 25+ states and Canada
Property
Location
Units
Class
Headline result
Case study
Stonehenge NYC portfolio
New York, NY
3,200
units
units
Class
Class
A
522.78% ROI; +$1.5M lease value
FLATZ 487
Jarrell, TX
300
units
units
Class
Class
A
—
—
FLATZ 830
Marble Falls, TX
264
units
units
Class
Class
A
12× ROI; ~150 leads a month
—
Aerie La Cholla
Tucson, AZ
144
units
units
Class
Class
A
—
—
Welcome Canary
Lakeland, FL
130
units
units
Class
Class
A
—
—
The Mod
Sacramento, CA
129
units
units
Class
Class
A
—
—
FUZE Lucan
Lucan, ON
103
units
units
Class
Class
A
—
—
RendezVous Urban Flats
Tucson, AZ
100
units
units
Class
Class
A
—
—
FUZE Woodstock
Woodstock, ON
90
units
units
Class
Class
A
—
—
Linda Vista
Oro Valley, AZ
64
units
units
Class
Class
A
—
—
New development sales
New development sales
We're also in the condo and co-op space. Here's proof.
We're also in the condo and co-op space. Here's proof.
Westview
Westview
$17.9M sold in the first year; two months faster to contract
$17.9M sold in the first year; two months faster to contract
Case study →
Case study →
Case study →
La Baia
La Baia
$27M in contracts and 50% pre-sold in six months; 38% of contracts from digital
$27M in contracts and 50% pre-sold in six months; 38% of contracts from digital
Case study →
Case study →
Case study →
La Baia North
La Baia North
65% sold, with a 65% faster absorption rate and 3× more buyer-direct sales
65% sold, with a 65% faster absorption rate and 3× more buyer-direct sales
Case study →
Case study →
Case study →
Solina Bay Harbor
Solina Bay Harbor
50% sold in five months
50% sold in five months
Case study →
Case study →
Case study →
Pagani Residences
Pagani Residences
One $4M+ sale from a 100-box brand experience
One $4M+ sale from a 100-box brand experience
Case study →
Case study →
Case study →
FAQ
FAQ
How many apartment units has Snaplistings marketed?
How many apartment units has Snaplistings marketed?
Snaplistings has run lease-up and repositioning campaigns for 50+ rental properties totalling 10,000+ units leased. The largest engagement is Stonehenge’s New York City portfolio of about 3,200 apartments; the smallest is Clipper Lofts, a 35-unit adaptive reuse of a historic belt factory in Grand Rapids, Michigan. Between them sit new Class A buildings such as CODA in Nashville (150 units) and FLATZ 487 in Jarrell, Texas (300 units), a 78-home build-to-rent community at The Crest in Duson, Louisiana, and a Class B turnaround at Tree Top in Spartanburg, South Carolina. Most are Class A. The properties in the table on this page are listed with its location, unit count and class, and nine link to a full case study with the campaign timeline, the strategy and the leasing results. Condominium launches are listed separately, because they are sold rather than leased.
Snaplistings has run lease-up and repositioning campaigns for 50+ rental properties totalling 10,000+ units leased. The largest engagement is Stonehenge’s New York City portfolio of about 3,200 apartments; the smallest is Clipper Lofts, a 35-unit adaptive reuse of a historic belt factory in Grand Rapids, Michigan. Between them sit new Class A buildings such as CODA in Nashville (150 units) and FLATZ 487 in Jarrell, Texas (300 units), a 78-home build-to-rent community at The Crest in Duson, Louisiana, and a Class B turnaround at Tree Top in Spartanburg, South Carolina. Most are Class A. The properties in the table on this page are listed with its location, unit count and class, and nine link to a full case study with the campaign timeline, the strategy and the leasing results. Condominium launches are listed separately, because they are sold rather than leased.
Which markets does the portfolio cover?
Which markets does the portfolio cover?
The 50+ rental properties are spread across half the U.S. states like in every region of the coubtry as well as Canada of which some are: New York, Texas, South Carolina, Tennessee, Arizona, Florida, California, Michigan and Louisiana. New York, Texas and Arizona hold three properties each. New York carries by far the most units, through the Stonehenge portfolio, 2 Cooper in NoHo and 30 Kent in Greenpoint, Brooklyn. Texas covers FLATZ 487 in Jarrell, FLATZ 830 in Marble Falls and CoHo in Fort Worth, while the Arizona work is concentrated around Tucson at Aerie La Cholla, RendezVous Urban Flats and Linda Vista in Oro Valley. Grand Rapids, Michigan, has two lease-ups, The Current and Clipper Lofts, both for first-time developers.
The 50+ rental properties are spread across half the U.S. states like in every region of the coubtry as well as Canada of which some are: New York, Texas, South Carolina, Tennessee, Arizona, Florida, California, Michigan and Louisiana. New York, Texas and Arizona hold three properties each. New York carries by far the most units, through the Stonehenge portfolio, 2 Cooper in NoHo and 30 Kent in Greenpoint, Brooklyn. Texas covers FLATZ 487 in Jarrell, FLATZ 830 in Marble Falls and CoHo in Fort Worth, while the Arizona work is concentrated around Tucson at Aerie La Cholla, RendezVous Urban Flats and Linda Vista in Oro Valley. Grand Rapids, Michigan, has two lease-ups, The Current and Clipper Lofts, both for first-time developers.
What is the fastest lease-up in the portfolio?
What is the fastest lease-up in the portfolio?
The fastest full lease-up is CoHo in Fort Worth, Texas, which was 100% leased in 30 days with a 15% price-per-square-foot rent premium. Clipper Lofts in Grand Rapids reached 100% leased, all 35 units, in four months against a six-month target, with 746 leads, an 84% application-to-lease rate and a 45x return on marketing spend. The steepest recovery is CODA in Nashville, which moved from 40% to 90% occupancy in five months after stalling for eight to nine months on listing sites alone. Tree Top in Spartanburg went from 30% to 85% occupancy in five months and stabilised by month six, and The Current in Grand Rapids was 99% leased in under eight months, four months ahead of the planned lease-up period. The common thread across these campaigns is a dedicated lead capture page, paid social advertising and prompt follow-up by text message that books tours directly.
The fastest full lease-up is CoHo in Fort Worth, Texas, which was 100% leased in 30 days with a 15% price-per-square-foot rent premium. Clipper Lofts in Grand Rapids reached 100% leased, all 35 units, in four months against a six-month target, with 746 leads, an 84% application-to-lease rate and a 45x return on marketing spend. The steepest recovery is CODA in Nashville, which moved from 40% to 90% occupancy in five months after stalling for eight to nine months on listing sites alone. Tree Top in Spartanburg went from 30% to 85% occupancy in five months and stabilised by month six, and The Current in Grand Rapids was 99% leased in under eight months, four months ahead of the planned lease-up period. The common thread across these campaigns is a dedicated lead capture page, paid social advertising and prompt follow-up by text message that books tours directly.
What return have these campaigns delivered?
What return have these campaigns delivered?
Across the properties that report it, return on marketing spend runs from 12x to 58x. The top figure belongs to 30 Kent in Greenpoint, Brooklyn, where leads cost $37 each and each signed lease cost $715 to win, and the building was 35% pre-leased before launch against a 25% target. Clipper Lofts returned 45x, with an estimated $1.34 million in lifetime lease value over an average 28-month lease. The Crest returned 32.5x while closing a 15-home vacancy gap in eight months. FLATZ 830 in Marble Falls, Texas, returned 12x on ad spend while generating about 150 new leads a month at a 60% tour-to-lease rate. Stonehenge reports its return differently, as a 522.78% ROI alongside a $1.5 million increase in lease value and a 60% cut in monthly platform fees. Where a property has a case study, the full funnel of leads, tours, applications and leases is set out there.
Across the properties that report it, return on marketing spend runs from 12x to 58x. The top figure belongs to 30 Kent in Greenpoint, Brooklyn, where leads cost $37 each and each signed lease cost $715 to win, and the building was 35% pre-leased before launch against a 25% target. Clipper Lofts returned 45x, with an estimated $1.34 million in lifetime lease value over an average 28-month lease. The Crest returned 32.5x while closing a 15-home vacancy gap in eight months. FLATZ 830 in Marble Falls, Texas, returned 12x on ad spend while generating about 150 new leads a month at a 60% tour-to-lease rate. Stonehenge reports its return differently, as a 522.78% ROI alongside a $1.5 million increase in lease value and a 60% cut in monthly platform fees. Where a property has a case study, the full funnel of leads, tours, applications and leases is set out there.
The method
The method
The SL Renter Funnel™
The SL Renter Funnel™
A performance-driven leasing framework designed to attract, qualify and convert renters through one integrated digital journey.
A performance-driven leasing framework designed to attract, qualify and convert renters through one integrated digital journey.
01
01
Attract
Attract
Paid social and search with high quality creative, organic reach on Reddit and Facebook Marketplace, and visibility in AI assistants such as ChatGPT.
02
02
Capture
Capture
A purpose-built lead capture page, separate from the property website, so every inquiry is tracked from the first click.
03
03
Nurture
Nurture
Text and email sequences that reach new leads promptly and book tours and applications directly for the on-site leasing team.
04
04
Educate
Educate
Market education built for the property: comparison pages, neighborhood guides, flyers and targeted email offers.
05
05
Report
Report
Weekly reporting and optimization calls with the leasing team, so spend follows what is converting.
What multifamily developers say
“With Snaplistings we achieved 99% leased in less than 8 months at The Current, 4 months ahead of the anticipated lease-up period.”
“With Snaplistings we achieved 99% leased in less than 8 months at The Current, 4 months ahead of the anticipated lease-up period.”
99% leased
99% leased
Under 8 months
Under 8 months
4 months early
4 months early
Ryan Talbot
Ryan Talbot
Talbot Development · The Current
Talbot Development · The Current
“We love the work you do for us in constantly innovating for Stonehenge! We are going to keep doing big things!”
“We love the work you do for us in constantly innovating for Stonehenge! We are going to keep doing big things!”
35% less ad spend
35% less ad spend
12% site conversion
12% site conversion
+$1.5M lease value
+$1.5M lease value
Brett Solomon
Brett Solomon
VP Leasing, Stonehenge
VP Leasing, Stonehenge
“It’s been amazing to see how far FLATZ 830 has come… a testament to the hard work, strategy, and dedication you’ve all put into this.”
“It’s been amazing to see how far FLATZ 830 has come… a testament to the hard work, strategy, and dedication you’ve all put into this.”
~150 leads a month
~150 leads a month
12× ROI on ad spend
12× ROI on ad spend
60% tour-to-lease
60% tour-to-lease
Namrita Nand
Namrita Nand
Apartment Lease Up Experts · FLATZ 830
Apartment Lease Up Experts · FLATZ 830
Maximize your
leasing funnel
Book an intro call with our team. We'll look at your lease-up and show you where your leasing funnel is losing renters.
Book an Intro Call
Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
