Took a stalled property from 40% occupancy to a stabilized 90%
Took a stalled property from 40% occupancy to a stabilized 90%
Took a stalled property from 40% occupancy to a stabilized 90%
Client
CODA
Project Brief
CODA is a 150-unit Class A, high-amenity apartment community in Nashville's up-and-coming Wedgewood Houston district. When Snaplistings engaged, the property had stalled at 40% occupancy after months of ILS-only marketing in one of Nashville's most saturated Class A submarkets, with a brand-new property management team coming on board at the same time.
Project Brief
CODA is a 150-unit Class A, high-amenity apartment community in Nashville's up-and-coming Wedgewood Houston district. When Snaplistings engaged, the property had stalled at 40% occupancy after months of ILS-only marketing in one of Nashville's most saturated Class A submarkets, with a brand-new property management team coming on board at the same time.
Stalled at 40% occupancy after 9 months of leasing, relying on ILS for outbound strategy. A ton of competition in the marketplace, at least 12 brand new Class A rentals within 5 miles of the property
Challenges:
New property manager onboarding mid-engagement
Heavy competition for renters in the marketplace
Leasing stalled after 8 months
No system for converting leads into tours
Phased construction: Phase 1 non-lofts, Phase 2 lofts
Stalled at 40% occupancy after 9 months of leasing, relying on ILS for outbound strategy. A ton of competition in the marketplace, at least 12 brand new Class A rentals within 5 miles of the property
Challenges:
New property manager onboarding mid-engagement
Heavy competition for renters in the marketplace
Leasing stalled after 8 months
No system for converting leads into tours
Phased construction: Phase 1 non-lofts, Phase 2 lofts
How did CODA reach 90% occupancy in five months?
How did CODA reach 90% occupancy in five months?
90% Occupancy in 5 Months
From a stalled 40% to stabilization between November and May.
1,100+ Leads Generated
Multi-channel campaigns replaced the single-channel ILS approach.
22% / 47% Lead-to-Tour / Tour-to-App
SMS nurture converted interest to booked tours at scale.
22% / 47% Lead-to-Tour / Tour-to-App
SMS nurture converted interest to booked tours at scale.
90% Occupancy in 5 Months
From a stalled 40% to stabilization between November and May.
1,100+ Leads Generated
Multi-channel campaigns replaced the single-channel ILS approach.
22% / 47% Lead-to-Tour / Tour-to-App
SMS nurture converted interest to booked tours at scale.
22% / 47% Lead-to-Tour / Tour-to-App
SMS nurture converted interest to booked tours at scale.
Explore Other Case Studies
Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
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Not Getting Enough Leads?
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