Took a stalled property from 40% occupancy to a stabilized 90%
Took a stalled property from 40% occupancy to a stabilized 90%
Took a stalled property from 40% occupancy to a stabilized 90%
Client
CODA
Developer
Ridgehouse Companies
Ridgehouse Companies
Location
Nashville, TN
Nashville, TN
Class
A
A
Units
150
150
Timeline
Nov 2025 – May 2026
Nov 2025 – May 2026
Project Brief
CODA is a 150-unit Class A, high-amenity apartment community in Nashville's up-and-coming Wedgewood Houston district. When Snaplistings engaged, the property had stalled at 40% occupancy after months of ILS-only marketing in one of Nashville's most saturated Class A submarkets, with a brand-new property management team coming on board at the same time.
Project Brief
CODA is a 150-unit Class A, high-amenity apartment community in Nashville's up-and-coming Wedgewood Houston district. When Snaplistings engaged, the property had stalled at 40% occupancy after months of ILS-only marketing in one of Nashville's most saturated Class A submarkets, with a brand-new property management team coming on board at the same time.
Why had CODA stalled at 40% occupancy?
Nine months of ILS-only marketing had stalled leasing, at least 12 new Class A rentals within five miles were competing for the same renters, and leads were not being turned into tours.
Challenges:
New property manager onboarding mid-engagement
Heavy competition for renters in the marketplace
Leasing stalled after 8 months
No system for converting leads into tours
Phased construction: Phase 1 non-lofts, Phase 2 lofts
Why had CODA stalled at 40% occupancy?
Nine months of ILS-only marketing had stalled leasing, at least 12 new Class A rentals within five miles were competing for the same renters, and leads were not being turned into tours.
Challenges:
New property manager onboarding mid-engagement
Heavy competition for renters in the marketplace
Leasing stalled after 8 months
No system for converting leads into tours
Phased construction: Phase 1 non-lofts, Phase 2 lofts
How did CODA reach 90% occupancy in five months?
By rebuilding the funnel around high-quality paid social and search ads, texting every new lead to book a tour, and giving renters comparison guides that showed why CODA beat nearby buildings.
Top of Funnel: High-quality ads drove clicks and engagement across paid social, replacing passive ILS exposure with creative built to stop the scroll and pull renters into CODA's funnel on channels competitors were not winning.
Middle of Funnel Nurture: The leads CODA was generating were going cold. We built an SMS nurture sequence that texted leads promptly after they signed up on the lead capture page, booking tours directly for the leasing team rather than waiting for prospects to follow up on their own.
Marketplace Education: With at least 12 comparable communities within a five-mile radius, renters needed a reason to choose CODA. We developed comparison infographics, a neighbourhood comparison website and flyers, and built targeted email blasts to lease specific units with special promotional pricing.
How did CODA reach 90% occupancy in five months?
By rebuilding the funnel around high-quality paid social and search ads, texting every new lead to book a tour, and giving renters comparison guides that showed why CODA beat nearby buildings.
Top of Funnel: High-quality ads drove clicks and engagement across paid social, replacing passive ILS exposure with creative built to stop the scroll and pull renters into CODA's funnel on channels competitors were not winning.
Middle of Funnel Nurture: The leads CODA was generating were going cold. We built an SMS nurture sequence that texted leads promptly after they signed up on the lead capture page, booking tours directly for the leasing team rather than waiting for prospects to follow up on their own.
Marketplace Education: With at least 12 comparable communities within a five-mile radius, renters needed a reason to choose CODA. We developed comparison infographics, a neighbourhood comparison website and flyers, and built targeted email blasts to lease specific units with special promotional pricing.
90% Occupancy in 5 Months
From a stalled 40% to stabilization between November and May.
1,100+ Leads Generated
Multi-channel campaigns replaced the single-channel ILS approach.
22% / 47% Lead-to-Tour / Tour-to-App
SMS nurture converted interest to booked tours at scale.
110 Leases Signed
Since Snaplistings was brought on board.
90% Occupancy in 5 Months
From a stalled 40% to stabilization between November and May.
1,100+ Leads Generated
Multi-channel campaigns replaced the single-channel ILS approach.
22% / 47% Lead-to-Tour / Tour-to-App
SMS nurture converted interest to booked tours at scale.
110 Leases Signed
Since Snaplistings was brought on board.
Service used
Lease-up marketing
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Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
