Leased up way ahead of schedule

Leased up way ahead of schedule

Leased up way ahead of schedule

photo of a building on a sunny day

Client

The Crest

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Project Brief

The Crest is a brand-new build-to-rent (BTR) community of 78 single-family homes near Lafayette, Louisiana, targeting young families, couples, and individual renters. Nine months into lease-up, an ILS-only strategy had left the property with 15 vacant homes, and more coming online with each construction phase. Snaplistings closed the gap until demand outpaced the developer's ability to deliver inventory.

Project Brief

The Crest is a brand-new build-to-rent (BTR) community of 78 single-family homes near Lafayette, Louisiana, targeting young families, couples, and individual renters. Nine months into lease-up, an ILS-only strategy had left the property with 15 vacant homes, and more coming online with each construction phase. Snaplistings closed the gap until demand outpaced the developer's ability to deliver inventory.

A brand-new BTR community sitting on 15 vacant homes, with more coming online, and an ILS-only strategy that couldn't keep pace.

Challenges:

  1. Not enough top-of-funnel traffic

  2. Leads not converting to tours, applications, and leases

  3. 15 vacant homes with more under construction

  4. Prospect concerns about location and neighborhood

  5. One on-site leasing person, tour booking needed support

A brand-new BTR community sitting on 15 vacant homes, with more coming online, and an ILS-only strategy that couldn't keep pace.

Challenges:

  1. Not enough top-of-funnel traffic

  2. Leads not converting to tours, applications, and leases

  3. 15 vacant homes with more under construction

  4. Prospect concerns about location and neighborhood

  5. One on-site leasing person, tour booking needed support

How did The Crest go from 21 to 60 occupied homes?

How did The Crest go from 21 to 60 occupied homes?

Hi! Let's Lease Up Your Property

Hi! Let's Lease Up Your Property

Schedule your consultation today to maximize occupancy and boost revenue.

Hi! Let's Lease Up Your Property

Schedule your consultation today to maximize occupancy and boost revenue.

Hi! Let's Lease Up Your Property

Schedule your consultation today to maximize occupancy and boost revenue.

Snaplistings

Not Getting Enough Leads? Get a FREE Website Analysis

Not Getting Enough Leads?

Get a FREE Website Analysis

Not Getting Enough Leads? Get a FREE Website Analysis