Leased up way ahead of schedule
Leased up way ahead of schedule
Leased up way ahead of schedule
Client
The Crest
Developer
Integrity Rise Property Management
Integrity Rise Property Management
Location
Duson, LA
Duson, LA
Class
A · build-to-rent
A · build-to-rent
Units
78
78
Timeline
Sep 2025 – Apr 2026
Sep 2025 – Apr 2026
Project Brief
The Crest is a brand-new build-to-rent (BTR) community of 78 single-family homes near Lafayette, Louisiana, targeting young families, couples, and individual renters. Nine months into lease-up, an ILS-only strategy had left the property with 15 vacant homes, and more coming online with each construction phase. Snaplistings closed the gap until demand outpaced the developer's ability to deliver inventory.
Project Brief
The Crest is a brand-new build-to-rent (BTR) community of 78 single-family homes near Lafayette, Louisiana, targeting young families, couples, and individual renters. Nine months into lease-up, an ILS-only strategy had left the property with 15 vacant homes, and more coming online with each construction phase. Snaplistings closed the gap until demand outpaced the developer's ability to deliver inventory.
Why did The Crest have 15 empty homes?
An ILS-only strategy produced too little traffic, leads were not turning into tours, and one on-site leasing agent could not follow up with everyone while new homes kept coming online.
Challenges:
Not enough top-of-funnel traffic
Leads not converting to tours, applications, and leases
15 vacant homes with more under construction
Prospect concerns about location and neighborhood
One on-site leasing person, tour booking needed support
Why did The Crest have 15 empty homes?
An ILS-only strategy produced too little traffic, leads were not turning into tours, and one on-site leasing agent could not follow up with everyone while new homes kept coming online.
Challenges:
Not enough top-of-funnel traffic
Leads not converting to tours, applications, and leases
15 vacant homes with more under construction
Prospect concerns about location and neighborhood
One on-site leasing person, tour booking needed support
How did The Crest go from 21 to 60 occupied homes?
By texting every lead within 24 hours to book a tour, coaching the leasing agent on walkthrough videos, adding move-in incentives, and pricing from local market research.
Relentless Lead Follow-Up: Every lead received a text within 24 hours to book a tour. With a single leasing agent on site, our SMS follow-up filled the calendar so the on-site team could close more deals than cold inbound alone would have produced.
Walkthrough Video Coaching: We directed and edited walkthrough videos with the on-site leasing agent. She shot the raw footage; we turned it into finished videos with captions, music and a proper story flow. Numerous leads cited these videos as the deciding factor in signing their lease.
Addressing Closing Issues: Low closing rates were identified early and attacked directly with promotional incentives including waived application fees, plus scarcity tactics that lifted leases across the board. Weekly alignment calls shaped the campaign week over week.
In-Depth Market Research: Rent comps and competitor positioning across Lafayette and Duson surfaced the demand signals that shaped pricing, messaging and creative direction, positioning The Crest as a brand-new home in a welcoming community at great value for the price.
How did The Crest go from 21 to 60 occupied homes?
By texting every lead within 24 hours to book a tour, coaching the leasing agent on walkthrough videos, adding move-in incentives, and pricing from local market research.
Relentless Lead Follow-Up: Every lead received a text within 24 hours to book a tour. With a single leasing agent on site, our SMS follow-up filled the calendar so the on-site team could close more deals than cold inbound alone would have produced.
Walkthrough Video Coaching: We directed and edited walkthrough videos with the on-site leasing agent. She shot the raw footage; we turned it into finished videos with captions, music and a proper story flow. Numerous leads cited these videos as the deciding factor in signing their lease.
Addressing Closing Issues: Low closing rates were identified early and attacked directly with promotional incentives including waived application fees, plus scarcity tactics that lifted leases across the board. Weekly alignment calls shaped the campaign week over week.
In-Depth Market Research: Rent comps and competitor positioning across Lafayette and Duson surfaced the demand signals that shaped pricing, messaging and creative direction, positioning The Crest as a brand-new home in a welcoming community at great value for the price.
21 → 60 Homes Occupied in 8 Months
Closed the 15-home vacancy gap until demand outpaced the homes available to rent.
1,027 Leads Generated
A multi-channel funnel replaced the ILS-only approach.
200 / 40 Tours and Leases
Relentless 24-hour follow-up kept a one-person leasing calendar full.
32.5x ROI on Marketing Spend
Performance that justified continued construction of new phases.
21 → 60 Homes Occupied in 8 Months
Closed the 15-home vacancy gap until demand outpaced the homes available to rent.
1,027 Leads Generated
A multi-channel funnel replaced the ILS-only approach.
200 / 40 Tours and Leases
Relentless 24-hour follow-up kept a one-person leasing calendar full.
32.5x ROI on Marketing Spend
Performance that justified continued construction of new phases.
Service used
Lease-up marketing
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Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
