Integrated Marketing Propels La Baia North to 65% Sold
Integrated Marketing Propels La Baia North to 65% Sold
Integrated Marketing Propels La Baia North to 65% Sold
Client
La Baia North
Project Brief
Following the successful sellout of luxury residential condo development La Baia Bay Harbor Islands, Continuum Company launched sales for La Baia North, a 57-unit boutique sister development just 1,000 feet down the road, which faced a tougher competitive landscape and volatile market conditions.
Project Brief
Following the successful sellout of luxury residential condo development La Baia Bay Harbor Islands, Continuum Company launched sales for La Baia North, a 57-unit boutique sister development just 1,000 feet down the road, which faced a tougher competitive landscape and volatile market conditions.
Why were La Baia North’s sales slow and uneven?
Waterfront units sold while sunset-facing units lagged, the price gap between them was not explained in the marketing, and almost every sale depended on a broker.
Challenges:
1. Imbalanced Sales: Slow absorption rate and imbalanced sales between East and West-facing units.
2. Price Disparity: Significant disparity in pricing between the East (Waterfront) and West (Sunset) units without any differentiation in marketing.
3. Limited Direct Buyer Engagement: Reliance on broker-led transactions and low buyer-led sales
Why were La Baia North’s sales slow and uneven?
Waterfront units sold while sunset-facing units lagged, the price gap between them was not explained in the marketing, and almost every sale depended on a broker.
Challenges:
1. Imbalanced Sales: Slow absorption rate and imbalanced sales between East and West-facing units.
2. Price Disparity: Significant disparity in pricing between the East (Waterfront) and West (Sunset) units without any differentiation in marketing.
3. Limited Direct Buyer Engagement: Reliance on broker-led transactions and low buyer-led sales
How did La Baia North go from 21% to 61% sold?
By repositioning inventory as the Sunset and Waterfront Collections, marketing Bay Harbor Islands and the Continuum track record, and growing buyer-direct sales, which closed 60 days faster.
Repositioned Waterfront & Sunset Collections to highlight the value of both types of inventory.
Launched a comprehensive marketing strategy, showcasing Bay Harbor Islands' quality of life and the Continuum brand track record.
Enhanced brokerage support with data-driven insights to maximize price per sqft and commission savings through buyer-led sales.
How did La Baia North go from 21% to 61% sold?
By repositioning inventory as the Sunset and Waterfront Collections, marketing Bay Harbor Islands and the Continuum track record, and growing buyer-direct sales, which closed 60 days faster.
Repositioned Waterfront & Sunset Collections to highlight the value of both types of inventory.
Launched a comprehensive marketing strategy, showcasing Bay Harbor Islands' quality of life and the Continuum brand track record.
Enhanced brokerage support with data-driven insights to maximize price per sqft and commission savings through buyer-led sales.
+40% Inventory Sold in 18 Months
Since our takeover, La Baia North sales increased from 21% to 61% overall, with 7% increase in average purchase price/sq ft.
Achieved a 65% Faster Absorption Rate
Introducing the Sunset and Waterfront Collections and data-driven marketing led to quicker sales, and speedier buyer-led transactions.
3x More Buyer-direct Sales
We reduced buyer agent commissions by $421,000 through buyer-direct sales, which transacted 60 days faster from lead-to-close than those that were broker-led.
+40% Inventory Sold in 18 Months
Since our takeover, La Baia North sales increased from 21% to 61% overall, with 7% increase in average purchase price/sq ft.
Achieved a 65% Faster Absorption Rate
Introducing the Sunset and Waterfront Collections and data-driven marketing led to quicker sales, and speedier buyer-led transactions.
3x More Buyer-direct Sales
We reduced buyer agent commissions by $421,000 through buyer-direct sales, which transacted 60 days faster from lead-to-close than those that were broker-led.
Service used
New-development condo marketing
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"Through the repositioning of the collections and our integrated marketing & sales approach, we increased the absorption rate and increased pricing on both collections. Our strategy not only addressed the price disparity but also significantly improved buyer engagement, leading to remarkable sales performance."
Carl Lorins, Account Director
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Hi! Let's Lease Up Your Property
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
Hi! Let's Lease Up Your Property
Schedule your consultation today to maximize occupancy and boost revenue.
