Service
New-development condo marketing
We’re also in the condo and co-op space: branding, buyer and broker funnels, and launch campaigns for new developments, measured in contracts and sell-through rather than clicks.
$27M
La Baia contracts in 6 months
65%
La Baia North sold
50%
Solina sold in 5 months
$17.9M
Westview first-year sales
Who it’s for
Three kinds of launch we market.
Pre-sale launches
Condominium launches that need contracts signed early in the sales cycle.
La Baia: 50% pre-sold in six months →
Developments that need faster absorption
Projects with inventory on the market longer than planned.
La Baia North: 65% sold, 65% faster absorption →
Luxury brands that sell through experience
Residences where the brand has to justify the price before a showing.
Pagani: a $4M+ sale from a brand experience →
What’s included in the Buyer & Broker Funnel
Built for sales cycles measured in contracts.
Brand identity and repositioning
Identity and story for the development, designed to sell.
Buyer funnels and broker funnels
Separate journeys for direct buyers and for brokers bringing their own clients.
Paid social and search
Campaigns that reach likely buyers and send them to a dedicated page.
Lead capture and nurture
Every buyer inquiry captured, followed up and handed to your sales team.
Print and experiential
Brand pieces buyers can hold, such as the Pagani brand experience.
Contract and absorption reporting
Contracts, sell-through and absorption pace, reported against agreed targets.
Condo marketing questions
How do you measure a condo launch?
In contracts, sell-through and absorption, not impressions. La Baia reached $27 million in contracts and 50% pre-sold in six months, with 38% of contracts coming from digital. La Baia North reached 65% sold with 65% faster absorption. Solina Bay Harbor sold 50% in five months, and Westview recorded $17.9 million in first-year sales. We agree these targets at the start and report against them with your sales team.
Do you market to brokers as well as buyers?
Yes. At Westview we ran separate broker and buyer funnels across paid channels. Buyers educated through the buyer funnel went into contract two months faster, and the development recorded $17.9 million in sales in its first year. Running both lets brokers bring their own clients while direct buyers arrive already informed.
Do you handle branding for new developments?
Yes. Brand is often where a launch is won. At Westview, a rebrand lifted brand recognition alongside the buyer and broker funnels, and at Pagani Residences a 100-box brand experience led to a sale of more than $4 million. We build the brand and the campaign together, so the identity is designed to convert, not just to look good.
Book an intro call with our team. We'll look at your lease-up and show you where your leasing funnel is losing renters.
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