Service
Multifamily apartment websites
Websites, lead capture pages and dashboards built for one job: getting renters and buyers from first visit to a booked tour or a sale, with every step tracked.
2-click
apply at Stonehenge
12.5%
The Current waitlist conversion
25%
Solina sales closed digitally
90%
less manual reporting with our dashboard
Who it’s for
Three situations where the website is the bottleneck.
Buildings that aren’t getting as many leases as they want
Too many steps between finding an apartment, booking a tour and applying.
Stonehenge: tour booking in two clicks →
Buildings that need demand before they open
Lease-ups that must prove interest while still under construction.
The Current: 12.5% waitlist conversion →
Condos and co-ops that need a buyer or broker funnel
Launches that have to sell from digital assets, with or without a sales gallery.
Solina: 25% of sales closed digitally →
What’s included
Every page is built to convert, and every step is tracked.
UX audit
Sitemap review, user-flow analysis and user interviews to find where visitors drop off.
Apartment search and tour booking
Search and scheduling flows that get a renter to a booked tour in as few steps as possible.
Lead capture pages
A dedicated page for each campaign, separate from the property site, so every lead is tracked.
Waitlist and multi-step forms
Pre-launch forms tested until they convert, like The Current’s at 12.5%.
Digital sales presentations
Buyer funnels and presentations that let condo buyers decide without a site visit.
CRM integration
Every form connected to the CRM your team already uses, with the lead source attached.
Live dashboards
Real-time reporting on leads, tours, applications and leases.
AI search visibility (GEO)
Structured content so the property shows up when renters ask ChatGPT where to live.
A performance-driven leasing framework designed to attract, qualify and convert renters through one integrated digital journey.
Paid social and search with high quality creative, organic reach on Reddit and Facebook Marketplace, and visibility in AI assistants such as ChatGPT.
A purpose-built lead capture page, separate from the property website, so every inquiry is tracked from the first click.
Text and email sequences that reach new leads promptly and book tours and applications directly for the on-site leasing team.
Market education built for the property: comparison pages, neighborhood guides, flyers and targeted email offers.
Weekly reporting and optimization calls with the leasing team, so spend follows what is converting.
Results from website design
Three projects where the website did the converting. Every figure comes from the full case study.
Website design questions
What makes an apartment website convert?
Fewer steps between finding an apartment and booking a tour. For Stonehenge’s New York portfolio we ran a UX audit, reviewed the sitemap, analyzed user flows and interviewed users, then rebuilt the navigation and simplified the apartment search. Scheduling a tour now takes two clicks, a 60% shorter journey. We also connect every form to the leasing team’s CRM so no inquiry is lost.
Why use a lead capture page instead of the property website?
Because it can be built and tested for one job, and every lead it produces can be tracked to its source. At 2 Cooper in NoHo, a dedicated lead capture page fed by organic social and paid ads produced 42% of leases, against 38% from StreetEasy. At The Current in Grand Rapids, a multi-step waitlist form, tested until it converted at 12.5%, built pre-lease demand while the building was under construction.
Can a website sell condos without a sales gallery?
It can carry a large share of the sale. Solina Bay Harbor, nine residences on a lot in Miami’s Bay Harbor with no sales gallery and no building under construction, relied on a digital buyer funnel and sales presentation. Leads received a text reply within 10 minutes, 25% of leads became presentations, and 25% of sales closed with no physical visit. The project sold 50% of its residences in five months.
Do you build reporting dashboards?
Yes. Every client gets a real-time dashboard of leads, tours, applications and leases. We also built our own client health dashboard, which joins QuickBooks financials with ClickUp time tracking and calculates margin and utilization for every client, cutting manual reporting by 90%. The same approach lets us report cost per lead and cost per lease for your campaigns each week.
Book an intro call with our team. We'll look at your lease-up and show you where your leasing funnel is losing renters.
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