Service
Renter lead generation and nurture
More leads only matter if they turn into tours. We build the lead capture page, follow up every inquiry by text and email, and book tours straight into your leasing team’s calendar.
<5 sec
initial text response to every lead
84%
Clipper Lofts application-to-lease
~15%
The Current capture-page conversion
700+
The Current waitlist leads
Who it’s for
Three situations where follow-up decides the lease-up.
Buildings opening soon
New buildings that need a waitlist of qualified renters before move-ins start.
The Current: 700+ waitlist leads →
Property managers losing leads to slow follow-up
Leasing teams too stretched to answer every inquiry the same day.
The Crest: every lead texted within 24 hours →
Operators who need tours, not just leads
Buildings with traffic but too few tours and applications.
CODA: 1,100+ leads became 110 leases →
What’s included
From the first click to a booked tour, in one connected system.
Lead capture page
A purpose-built page, separate from the property website, that turns clicks into tracked leads.
CRM and lead-management integration
Every lead lands in your system with its source attached.
Text nurture that books tours
Prompt text follow-up that books tours straight into your leasing team’s calendar.
Email nurture and targeted offers
Sequences that keep interested renters engaged until they are ready to tour.
Waitlist and coming-soon campaigns
A list of qualified renters built before the building opens.
Quick-apply follow-through
Helping toured renters apply while they are still interested.
Funnel reporting
Lead-to-tour, tour-to-application and application-to-lease rates every week.
A performance-driven leasing framework designed to attract, qualify and convert renters through one integrated digital journey.
Paid social and search with high quality creative, organic reach on Reddit and Facebook Marketplace, and visibility in AI assistants such as ChatGPT.
A purpose-built lead capture page, separate from the property website, so every inquiry is tracked from the first click.
Text and email sequences that reach new leads promptly and book tours and applications directly for the on-site leasing team.
Market education built for the property: comparison pages, neighborhood guides, flyers and targeted email offers.
Weekly reporting and optimization calls with the leasing team, so spend follows what is converting.
Results from lead nurture
Three lease-ups where follow-up made the difference. Every figure comes from the full case study.
Lead generation questions
How quickly should a renter lead be followed up?
Immediately, and by text: the first message reaches a new lead in under five seconds, so there is no lag. At The Crest in Duson, Louisiana, texting every lead to book a tour let a single on-site leasing person take the community from 21 to 60 occupied homes in eight months. At CODA in Nashville, prompt text follow-up that booked tours directly turned more than 1,100 leads into 110 signed leases.
What conversion rates should a lease-up funnel hit?
As a benchmark, aim for 20–30% of leads to tours, 30–50% of tours to applications and 50% or more of applications to leases. Our recent lease-ups show the range. CODA converted 22% of leads to tours and 47% of tours to applications. Clipper Lofts converted 15% of leads to tours, 35% of tours to applications and 84% of applications to leases. 30 Kent converted 20% of leads to tours and 5.25% of leads to signed leases. Rates depend on the building, the market and the quality of the leads, so we report every stage weekly and fix the weakest one first.
Do you work with our CRM?
Yes. CRM and lead-management integration is part of the service. We connect the lead capture page and campaigns to the system your team already uses, such as Yardi, AppFolio or ResMan, so every lead arrives with its source and every tour and lease can be traced back to the channel that produced it. That attribution is what lets us report cost per lease and move budget to the channels that convert.
Can you build a waitlist before a building opens?
Yes. At The Current in Grand Rapids, a waitlist campaign built a list of more than 700 leads, raised the lead capture page’s conversion rate from single digits to about 15%, and converted 12.5% of the waitlist; the building was 99% leased in under eight months. For Ori, a coming-soon lead generation and nurture program generated about 2,000 renter leads from 50 states.
Book an intro call with our team. We'll look at your lease-up and show you where your leasing funnel is losing renters.
Book an Intro Call
